In this article, we will explain SEO and why it is important for your bWhat exactly is search engine optimization (SEO) and why do you need it? In this article, we will explain what it is and why it is important for your business.
A Quick Guide to SEO
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases. The better your chance to provide your product or service to a greater number of people.
There are only 10 spots on a Google search page. If you aren’t in one of those top ten search spots, another business just gained a new customer. If a prospective customer types in a topic relevant to what your business can provide, don’t you want to be on that first search results page?
SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, ultimately leading to brand loyalty. This is the importance of SEO for your business.
When people wonder why SEO is helpful for company, the response is that it not only draws new consumers, but it also allows you to strengthen your relationship with those customers over time because of the trust you’ve built with them.
An effective search engine can help you attract new customers as well as deepen your business’s relationship with existing customers.
How Does SEO Work?
Building SEO works by combining SEO elements using a data-driven approach. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings.
- Keyword research
- Creating backlinks
- Generation of content
Let’s look at how each of them can help you improve your digital marketing SEO.
Words are powerful and have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Content needs to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.
Keywords are the words or phrases that customers use to search for a product or service. If your content contains those words and phrases, you will increase your visibility because you are providing the answers by specifically utilizing the appropriate keywords. The most effective SEO keywords will be those that are carefully researched and analyzed.
Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.
Backlink building can enhance your SEO but it needs to be done carefully and ethically. Metric Marketing performs backlink cleanup if that is necessary for your site. Backlink building should be done strategically so that your content does not get lost in a sea of other sources. For example, plagiarism is taken very seriously and you do not want to present other people’s content as your own.
Generation of content
Strong content is where your keywords help you build authority, trust, consistency, and engagement. Your content allows you to communicate directly with your audience of existing and prospective customers. Strong content can balance the human side of your customer-driven business with the data-driven analytics necessary to optimize your digital presence.
Anything your audience sees or hears counts as content, including:
- Page content
- Social media posts
By directly connecting with present and potential customers, your content promotes SEO and hence traffic. Your content explains who you are and what you have to offer to your audience.
What Can SEO Do for Your Company?
Make Your Customers Trust You
User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and ultimately increasing your search engine results page (SERP).
User experience (UX) is how well your customers can navigate through your site. Organic searches are the search results that appear on the SERP strictly via a user’s search. Building trust organically builds SEO, and over time you will continue to optimize your digital marketing.
If you don’t meet user standards, your SEO will suffer. If your platform provides what users are looking for, you begin to establish trust with them. The more trust gained, the better the SEO and UX of your digital marketing.
Clientele Attracts Visibility
The importance of SEO is that it allows potential leads to see you. When customers see you as someone who can meet their needs, you spur engagement. Engagement cannot begin, though, until they are aware of you. This is where keywords come into play.
SEO is a pathway for visibility, which, depending on your purpose, can impact the buying cycle. Knowing what people are looking for by conducting thorough SEO research is key. This is where Local SEO becomes crucial in knowing your audience and their needs and wants.
Your location can contribute to your online visibility. When a potential customer searches for a question followed by “near me” or within your geographical proximity, you want to be the business that comes up first. Increasing Local SEO will increase your online visibility, leading to growth in your customer base.
Understanding the Difference Between Paid and Organic Searches is Critical for SEO.
Most people recognize which SERP results are ads and which are organic. Pay-per-click marketing campaigns use strategic research to help increase your return on investment. And gaining organic traffic is the ultimate goal for any website or app’s online presence. SEM is paid search marketing, but it can lead to organic traffic as well.
You may find yourself wanting results that don’t have the word “ad” next to them in your Google search. Organic traffic can be improved by using tools like paid search campaigns, such as Google AdSense and Bing for your company’s products.
Paid search campaigns can be used to your advantage if done well and can intentionally market your business. Organic search will utilize more SEO tactics such as keyword searches. This means your content shows up for a wider range of potential viewers who want a particular need met.
Organic Searches That Lead to Click Shares
Click share is an estimate of all of the clicks your business receives. It is a tool to expand your business, as it has the potential for you to reach even more clicks. The better your SEO, the larger amount of click share you will have because organic results receive a large click share.
Click share data can be used for search and shopping campaigns on various levels, including ad groups, product groups, and shopping attributes. Click shares require impressions in order to even receive click-throughs from an advertiser’s online advertising campaign. The key to click shares is that they require impressions to even receive clicks.
Click share is an estimate of how much traffic your website gets. The quality, relevance, and quantity of your digital presence will all contribute to visibility, which is driven by your SEO. Click share is, of course, an estimate, but it is based on your past digital footprint and how much visibility you have.
SEO’s Role in Digital Marketing
Metric Marketing’s digital marketing experts understand that SEO can be a bit overwhelming, so we’ve put together a guide for you on how to best use it.
We are leading experts in the field of digital marketing for a reason. We take a data-driven approach to the role of SEO in digital marketing, focusing our time and effort on creating content and websites that we know will produce results. Data is always honest, and we know how to utilize researched data to best benefit your individual needs.
We use a White Hat approach to search engine optimization, which is the alternative to unethical Black Hat tactics such as keyword stuffing and cloaking. While Black Hat SEO shows quick results, search engines have new techniques for finding which companies are using sketchy techniques like keyword stuffing or cloaking in their online marketing.
The purpose of SEO is to build credibility with search engines like Google, YouTube, and others by taking the time to analyze the facts and data. Trying to trick them to benefit yourself will only lead to harm and penalization. Our team lives by the mantra of growth over time. We trust that our patience with creating ethical means of building SEO pays off in the long run.
Should I Invest in SEO?
SEO is an intentional, data-driven approach to increase the quality of your business’s digital marketing and the visibility your business receives. It takes a lot of deliberate analysis and is an ever-changing practice. The benefits of SEO can only help your business, making it worth the time spent researching.
As new technology emerges and evolves, so too does SEO. SEO drives traffic, promotes your brand, engages with customers, and directly relates to user experience. It is an integral component of your business’s successful digital marketing.