What exactly is search engine optimization (SEO) and why do you need it? In this article, we will explain what it is and why it is important for your business.
A brief overview of SEO
The acronym OvervSEO stands for Search Engine Optimization. In short, good SEO optimizes your online visibility. This means that the more people see your website, the more your online traffic will increase, and the better your chances of offering your product or service to more people
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more traffic you get. It also gives you a greater chance to provide your product or service to a greater audience.
There are only 10 spots on a Google search page. The first few options on that very first Google page contain the information you requested. Chances are, you rarely have to go to the second, third, or even twentieth page of a search results page.
SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority leads to brand trust, which ultimately leads to long-term brand loyalty. It also allows you to deepen your business’s relationship with those customers.
What is SEO?
Building SEO works by combining SEO elements using a data-driven approach. The better your website is on both the back and front ends, the better traffic you will get.
- Generation of content
- Keyword research
- Creating backlinks
Let’s take a look at how each of these improves your digital marketing’s SEO.
Generation of content
Content is where your SEO really comes to fruition. Your content allows you to communicate directly with your audience of existing and prospective customers. Strong content can balance the human side of your customer-driven business with the data-driven analytics necessary to optimize your digital presence.
Anything that your audience sees or hears is considered content, and this includes:-
- Webpage text
- Social media posts
Your content tells your audience who you are and what you offer. Your content drives SEO by directly engaging with current and potential customers, thus driving traffic.
Keywords are powerful and have the power to control your rankings online. These are words that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality is high while still utilizing frequently searched words.
Keywords are one of the reasons why you need SEO for your business. Customers will use certain words or phrases to search for a product or service. The most effective SEO keywords will be those that are carefully researched and analyzed by your company’s sophisticated analysts.
Backlinks are elements of your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.
Backlink building can enhance your SEO but it needs to be done carefully and ethically. Metric Marketing performs backlink cleanup if that is necessary for your site. Backlink building should be done strategically so that your content doesn’t get lost in a sea of other sources.
What Can SEO Do for Your Company?
Make Your Customers Trust You
User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and ultimately increasing your search engine results page (SERP).
Your website’s foundation must be solid and sturdy. User experience is how well your customers can navigate through your site. UX is a mix of how web design, tone, and branding come together to make the user’s experience the best it can be.
Good SEO and UX mean that your business will build trust organically. Organic searches are the search results that appear on the SERP strictly via a user’s search. This means that you did not pay to be at the top of the Search Engine Results Page (SERP).
If you don’t meet user standards, your SEO will suffer. If your platform provides what users are looking for, you begin to establish trust with them. The more trust gained, the better the SEO and UX of your digital marketing.
Clientele are attracted by visibility.
The importance of SEO is that it allows potential leads to see you. When customers see you as someone who can meet their needs, you spur engagement. Engagement cannot begin, though, until they are aware of you. This is where keywords come into play.
SEO is a pathway for visibility, which, depending on your purpose, can impact the buying cycle. Knowing what people are looking for by conducting thorough SEO research is key. This is where Local SEO becomes crucial in knowing your audience and their needs and wants.
Your location can contribute to your online visibility. When a potential customer searches for a question followed by “near me” or within your geographical proximity, you want to be the business that comes up first. Increasing Local SEO will increase your online visibility, leading to growth in your customer base.
Understanding the Difference Between Paid and Organic Searches is Crucial to SEO.
Most people recognize which SERP results are ads and which are organic. Pay-per-click marketing campaigns use strategic research to help increase your return on investment. And gaining organic traffic is the ultimate goal for any website or app’s online presence. SEM is paid search marketing, but it can lead to organic traffic as well.
You may find yourself wanting results that don’t have the word “ad” next to them in your Google search. Organic traffic can be improved by using tools like paid search campaigns, such as Google AdSense and Bing for your company’s products.
Paid search campaigns can be used to your advantage if done well and can intentionally market your business. Organic search will utilize more SEO tactics such as keyword searches. This means your content shows up for a wider range of potential viewers who want a particular need met.
Sharing Is Caring: How Organic Searches Lead to Share Button Clicks
To understand the benefits of SEO for your business, you first need to understand click share. Click share is an estimate of all of the clicks your business receives. You will only be able to see this for search and shopping campaigns. It is a tool to expand your business, as it has the potential for you to reach even more clicks. The better your SEO, the larger amount of click share you will have because organic results receive a large click share.
Click share is an estimate of all of the clicks your business receives. It is a tool to expand your business, as it has the potential for you to reach even more clicks. The better your SEO, the larger amount of click share you will have because organic results receive a large click share.
Click share is an estimate of how much traffic your website gets. The quality, relevance, and quantity of your digital presence will all contribute to visibility, which is driven by your SEO. Click share is, of course, an estimate, but it is based on your past digital footprint and how much visibility you have.
Metric Marketing’s digital marketing experts understand that SEO can be a bit overwhelming. We take a data-driven approach to the role of SEO in digital marketing. Data is always honest, and we know how to utilize researched data to best benefit your individual needs.
Google uses a White Hat approach to search engine optimization. White Hat SEO is the alternative to unethical Black Hat tactics like keyword stuffing and cloaking. While Black Hat SEO shows quick results, search engines have new techniques for finding which companies are using sketchy techniques.
The purpose of SEO is to build credibility with search engines. Let us help you cultivate a positive relationship with engines like Google, YouTube, and others. We trust that our patience with creating ethical means of building SEO pays off in the long run.
Should I Use Search Engine Optimization (SEO)?
SEO is an intentional, data-driven approach to increase the quality of your business’s digital marketing. SEO takes a lot of deliberate analysis and is an ever-changing practice. The benefits of SEO can only help your business, making it worth the time spent researching.
As new technology emerges and evolves, so too does the importance of search engine optimization (SEO) for your business. SEO drives traffic, promotes your brand, engages your customers, and directly relates to user experience. It is an integral component of your business’s successful digital marketing.